What Talent Wants provides fresh insights into what Europe’s workforce seeks in jobs and locations. This year’s study focuses specifically on the motivations, behaviours and preferences related to cross-border relocation.

There might not be a simple formula for measuring ROI in FDI, but we present several frameworks to unlock value in the promotion of place.

How are IPAs currently measuring their FDI marketing efforts? We take a closer look at key metrics along the path to purchase.

The FDI path to purchase today has companies making more critical decisions without IPA input than at any time before. See how marketing can help fill that void.

Measuring FDI marketing impact has always been a challenge. This whitepaper by C Studios proposes a more holistic approach to investment promotion measurement that bridges the gap between brand-building activities and tangible outcomes.

The competition for skilled professionals is global. Here are several approaches governments are taking to attract and retain international talent.

Overtourism in popular destinations is a growing concern with the surge in travel since the pandemic. How are cities fighting back to ensure locals don’t lose out the most? We explore.

Where in the world is happiness most prevelant and are there any themes we can extrapolate as we look after the places in which we live? Our team recently dove into the World Happiness Report. Here is what you should know.

Unlock FDI success with our 5-step guide for U.S. EDOs. From aligning with business development to ensuring compliance, learn how to simplify your international marketing efforts. Discover the path to global investment attraction.

AI Overviews has rolled out to the U.S. market with more locations to follow. It blends traditional search with AI chat technology. What do place marketers need to know about how this impacts SEO?

How much value is there in a website visit for FDI marketing? It is a valid question and one we’d like to address. Yes, they are massively important – when put into the right context.

Resources for place marketing organisations are tight. So it probably comes as good news that focusing on less, but better content – and keeping it updated over time – is often a more productive exercise to boost SEO than endlessly creating new content.

In the ever-evolving landscape of economic development, where digital presence plays a pivotal role, the proliferation of social media channels has created an expectation for everyone to be everywhere. In this blog, we'll explore why it’s more important to do one social channel well rather than multiple channels poorly.

The EU has updated its accessibility standards, with enforcement going live in June 2025. What does this mean for you?

Context is everything in measurement. We share recommendations for keeping your place marketing campaign on the right path.

Threads recently went live in Europe. Should place marketing agencies get on board? We explore.

Planning for place marketing frequently presents challenges, often accompanied by a multitude of uncertainties. We delve into the essential components and how to tackle each step by step

We explore three ways to translate your FDI website for global markets. Explore our insights on balancing quality, cost, and cultural nuance.

LinkedIn continues to evolve and push the needle to help marketers more effectively reach their targets. We highlight 5 insights to maximize the channel for investment promotion.

Google’s mobile-first indexing process is now complete. Learn what that means and how to optimise your investment promotion website.