PROVEN GROUND
REDI Cincinnati
The Cincinnati region has all the top assets that companies desire, such as skilled talent, a central US location and top-notch infrastructure. And it offered them at a reasonable cost. The problem is that so do many similar-sized cities throughout the Midwest, like Pittsburgh, Kansas City, Indianapolis and Louisville. Differentiation was an issue.
SOLUTION
Instead of leading with more promises of all these benefits, we instead leaned on a singular insight — the major brands, Fortune 500 companes and international firms relying on Cincinnati’s assets are hard to match among this competitive set. Just another Midwest U.S. city? Nope, Cincinnati was proven ground.
“Proven Ground allowed us to shift the conversation from what we say about Cincinnati to what the market can see for itself. By grounding our messaging in real outcomes and real companies, the campaign strengthened our global profile and positioned the region with greater clarity and confidence.”
OUTCOMES
We developed a targeted digital strategy focused on industry pain points across key US, European and Asian markets. The approach combined always-on campaign elements with precise performance tracking to drive a rise in both visibility and traction.
