Philadelphia

Greater Philadelphia is the birthplace of Cell and Gene Therapy, one of the fastest growing segments of the life sciences industry. However, expanding companies — both domestic and international — often focused their initial research on Boston or the West Coast for their next location. To increase awareness of Greater Philadelphia’s strong reputation in Cell and Gene Therapy and get on more short-lists, they utilized our team’s account-based marketing approach.

“We’ve been using account-based marketing for more than a year and are hitting our marks faster than ever.”

— Claire Marrazzo Greenwood, Executive Director and Senior Vice President of Economic Competitiveness

In the most recent 12-month period, the account-based marketing campaign generated 26 high-quality meetings with senior company officials overseeing expansion efforts across geographies, with 12 of those near-term projects where Philadelphia would be considered.

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90%+ ad efficiency

In reaching executive management with site selection-related roles.

26 Meetings

With senior company officials overseeing expansion efforts.

Zurich

Northern Virginia