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Philadelphia
Greater Philadelphia is the birthplace of Cell and Gene Therapy, one of the fastest growing segments of the life sciences industry. However, expanding companies — both domestic and international — often focused their initial research on Boston or the West Coast for their next location. To increase awareness of Greater Philadelphia’s strong reputation in Cell and Gene Therapy and get on more short-lists, they utilized our team’s account-based marketing approach.
“We’ve been using account-based marketing for more than a year and are hitting our marks faster than ever.”
— Claire Marrazzo Greenwood, Executive Director and Senior Vice President of Economic Competitiveness